The congregation’s annual pie sale benefitted youth programs sponsored by the church. This year’s sale totaled roughly eight-hundred (800) pies which sold for….
Perhaps the leading factor prohibiting courage to lead fundraising innovation is the fear of failure. Fundraising is fraught with fears. In previous parts of this series, we’ve discussed change and relationship risk as prominent fundraising fears. Fear of failure tops the list but is perhaps the most easily overcome.
The ability to overcome fear of relationship risk is what distinguishes professional fundraisers. Overcoming relationship risk is difficult, but not impossible. It begins with remembering that we professional fundraisers who represent important community causes. We do what we do for the benefit of others and the greater good of our communities.
Fear of change is a very common human defense. We are creatures of habit and any attempt to interrupt our comfort with “the way things are and have always been” is naturally frightening. This fear is most often exhibited in the early stages of considering a new system or process.
Why is this relevant to your nonprofit organization? Well, on the heals of the COVID19 crisis and the travel restrictions brought about, the Millennials as well as all Americans are going to be ready to go someplace like never before.
The annual fund is often misunderstood by donors and is certainly equally misunderstood by members of nonprofit governing boards. Donors sometimes see the annual fund in the pejorative, not wanting to give to organizational “overhead.”